Empowerment, Redefined
DeMi Group isn’t just a service provider—it’s a catalyst for transformation. We elevate lives, fortify businesses, and ignite national progress through visionary innovation, purpose-driven care, and relentless strategic excellence. Every solution we offer
is a step toward a more resilient, inclusive, and empowered Malaysia.
Our Story
Established in 2020, DeMi Group unites a collection of specialized companies with decades of industry experience to deliver end-to-end solutions that transform the way Malaysians live and work.
From its origins in ICT consultancy (2002), the group has grown into a multidimensional enterprise spanning technology systems, smart surveillance, and wellness products. Every move reflects our mission: to simplify complexity, elevate standards, and empower communities through innovation. As a proudly BUMIPUTERA-owned group, we blend deep local understanding with global best practices, serving GLCs, SMEs, and consumers with 24/7 support, competitive pricing, and unwavering excellence.
Complementing our corporate offerings, DeMi Coffee adds warmth and culture to the DeMi brand—reflecting our belief that impactful solutions must also inspire daily life.
Mission, Vision & Values
The core principles that guide every decision and drive our commitment to excellence
Our Mission
To deliver exceptional value to our
clients through innovative solutions, superior service quality, and sustainable business practices that contribute to Malaysia’s economic growth.
Our Vision
To be the leading business group in Malaysia, recognized for our integrity, innovation, and positive impact on the communities we serve while expanding
our reach across Southeast Asia.
Our Value
Integrity, Excellence, Innovation, Sustainability, and Community Focus form the cornerstone of our operations and guide our relationships with all stakeholders.
Our Mission
To deliver exceptional value to our
clients through innovative solutions, superior service quality, and sustainable business practices that contribute to Malaysia’s economic growth.
Our Vision
To be the leading business group in Malaysia, recognized for our integrity, innovation, and positive impact on the communities we serve while expanding
our reach across Southeast Asia.
Our Value
Integrity, Excellence, Innovation, Sustainability, and Community Focus form the cornerstone of our operations and guide our relationships with all stakeholders.
Board of Director & Chairman
Dato’ Abu Bakar
Mohd Nor
Chairman
Dato’ Mazrol
Nizam Abdullah
Group Chief Executive Officer
Shamsul Bahrin Abdullah
Director
Datin Addilla
Mohd Noor
Director
Board of Director & Chairman
Dato’ Abu Bakar
Mohd Nor
Chairman
Dato’ Mazrol
Nizam Abdullah
Group Chief
Executive Officer
Executive Officer
Shamsul Bahrin Abdullah
Director
Datin Addilla
Mohd Noor
Director
Management Team
Management Team
Muhammad Ajmal Haziq Mazrol Nizam
Executive
Director
Director
Norhidayah
Shaharudin
Chief
Operating Officer
Operating Officer
Mastura
Baharom
Senior General
Manager Corporate
Manager Corporate
Latina
Musa
General
Manager Finance
Manager Finance
Badril Nizar
Baharom
General Manager
Marketing & Sales
Abdul Hadi
Abd Halim
Assistant General
Manager Operations
Muhammad Ajmal Haziq Mazrol Nizam
Executive
Director
Director
Norhidayah
Shaharudin
Chief
Operating Officer
Operating Officer
Mastura
Baharom
Senior General
Manager Corporate
Manager Corporate
Latina
Musa
General
Manager Finance
Manager Finance
Badril Nizar
Baharom
General Manager
Marketing & Sales
Abdul Hadi
Abd Halim
Assistant General
Manager Operations
Why Sets
We combine local expertise with global standards to deliver exceptional results for our clients and partners.
- Proven track record of success across multiple industries
- Deep understanding of Malaysian market dynamics
- Commitment to sustainable and ethical business practices
- Strong network of strategic partnerships
- Innovative solutions tailored to client needs
- Dedicated customer support and relationship management
Let’s discuss how DeMi Group can help drive your business forward with
our expertise and commitment to excellence.