DeMi Group

Empowerment, Redefined

Demi Group isn’t just a service provider—it’s a catalyst for transformation. We elevate lives, fortify businesses, and ignite national progress through visionary innovation, purpose-driven care, and relentless strategic excellence. Every solution we offer
is a step toward a more resilient, inclusive, and empowered Malaysia.

Our Story

Established in 2020, DeMi Group unites a collection of specialized companies with decades of industry experience to deliver end-to-end solutions that transform the way Malaysians live and work.

From its origins in ICT consultancy (2002), the group has grown into a multidimensional enterprise spanning technology systems, smart surveillance, and wellness products. Every move reflects our mission: to simplify complexity, elevate standards, and empower communities through innovation. As a proudly BUMIPUTERA-owned group, we blend deep local understanding with global best practices, serving GLCs, SMEs, and consumers with 24/7 support, competitive pricing, and unwavering excellence.

Complementing our corporate offerings, DeMi Coffee adds warmth and culture to the DeMi brand—reflecting our belief that impactful solutions must also inspire daily life.

Mission, Vision & Values

The core principles that guide every decision and drive our commitment to excellence

Our Mission

To deliver exceptional value to our
clients through innovative solutions, superior service quality, and sustainable business practices that contribute to Malaysia’s economic growth.

Our Vision

To be the leading business group in Malaysia, recognized for our integrity, innovation, and positive impact on the communities we serve while expanding
our reach across Southeast Asia.

Our Value

Integrity, Excellence, Innovation, Sustainability, and Community Focus form the cornerstone of our operations and guide our relationships with all stakeholders.

Board of Director

Dato’ Abu Bakar
Mohd Nor

Chairman

Dato’ Mazrol
Nizam Abdullah

Group Chief Executive Officer

Shamsul Bahrin Abdullah

Director

Datin Addilla
Mohd Noor

Director 

Management Team

Muhammad Ajmal Haziq Mazrol Nizam
Executive
Director
Norhidayah Shaharudin
Chief
Operating Officer
Mastura
Baharom

Senior General Manager Corporate

Latina
Musa

General Manager Finance

Badril Nizar
Baharom

General Manager
Marketing & Sales

Abdul Hadi
Abd Halim

Assistant General
Manager Operations

Board of Director

Dato’ Abu Bakar
Mohd Nor

Chairman

Dato’ Mazrol
Nizam Abdullah

Group Chief Executive Officer

Shamsul Bahrin Abdullah

Director

Datin Addilla
Mohd Noor

Director

Management Team

Muhammad Ajmal Haziq Mazrol Nizam

Executive Director

Muhammad Ajmal Haziq Mazrol Nizam

Chief Operating Officer

Muhammad Ajmal Haziq Mazrol Nizam

Executive Director

Muhammad Ajmal Haziq Mazrol Nizam

Executive Director

Muhammad Ajmal Haziq Mazrol Nizam

Executive Director

Muhammad Ajmal Haziq Mazrol Nizam

Executive Director

Board of Director

Dato’ Abu Bakar
Mohd Nor

Chairman

Dato’ Mazrol
Nizam Abdullah

Group Chief Executive Officer

Shamsul Bahrin Abdullah

Director

Datin Addilla
Mohd Noor

Director

Management Team

Muhammad Ajmal Haziq Mazrol Nizam
Executive
Director
Norhidayah
Shaharudin
Chief
Operating Officer
Mastura
Baharom
Senior General
Manager Corporate
Latina
Musa
General
Manager Finance
Badril Nizar
Baharom

General Manager
Marketing & Sales

Abdul Hadi
Abd Halim

Assistant General
Manager Operations

Management Team

Dato’ Abu Bakar
Mohd Nor

Chairman & Shareholder

Shamsul Bahrin Abdullah

Shareholder

Dato’ Mazrol
Nizam Abdullah

Chief Executive Officer

Norhidayah Shaharudin

Chief Operating Officer

Muhammad Ajmal Haziq Mazrol Nizam

Executive Director

General Manager

Datin Addilla
Mohd Noor

Director

Mastura
Baharom

Senior
General Manager

Badril Nizar
Baharom

General Manager
Marketing & Sales

Abdul Hadi
Abd Halim

Assistant General
Manager Operation

Latina
Musa

Head of Finance

Why Sets

We combine local expertise with global standards to deliver exceptional results for our clients and partners.

Let’s discuss how DeMi Group can help drive your business forward with
our expertise and commitment to excellence.